What We Know To Be True: How to be successful in capital campaigns
With over a century of service, directing successful capital campaign that have raised billions of dollars for our nation’s nonprofits, there are several golden rules that remain a constant. This is what American City Bureau knows to be true: Spend the bulk of your effort personally cultivating individual donors. When you factor in bequests and family foundations, nearly 85% of all giving comes from individual donors. Also, 50% of all giving comes from the nation’s 10% wealthiest households. Successful campaigns focus on building relationships [...]